In times of a tough competition any company, if it wants to grow and develop, must be able to attract potential customers and create sustainable positive associations with the brand.
For these needs a corporate character is often developed. It becomes a main attribute of the brand, performing a variety of tasks in communication with the target audience. Its main feature - the uniqueness and ability to evoke positive (or negative) emotions, leaving no one indifferent.
How can brand characters be used in daily corporate activities? First of all, they are good for brand advertising. Researches show that posters, videos and events united by a common unique brand hero, are perceived as a whole, having a positive effect on the promoted product recognition.
Brand characters are particularly important for a company working in the field of children's products. For them the use of fairy-tale hero, able to fall in love with the children and their parents directly affect the income of organization.
Development of a corporate character is often a part of seasonal marketing companies, stocks or prize draw, where they attract attention with the presence of special attributes (summer or winter, for example), increasing audience reach.
Several reasons, why branded characters created by Media5 are the best:
1) We endue the character with qualities able to elicit audience’s sympathy and reflect the ideology of your company
2) Branded characters easily enrich any brand advertising, at times increasing its effectiveness
3) Funny heroes help to stand out from the faceless mass of competitors
4) Our creatures improve the cohesion and productivity of your employees
If you want to get a bright corporate character, allowing to solve a number of marketing tasks - we will gladly create a hero able to catch your client’s attention and harmoniously fit into the corporate identity.